Agricultural & Turf Machinery, Parts & Service

Ben joined Chris Tallis Farm Machinery in 2004 and assumed the senior role in 2009. He led the vision to create TAG through the 2012 merger and continues to drive the group’s strategic growth and commitment to customer service excellence.

Simon joined Alexander & Duncan in 1991, following in the footsteps of his father Cyril. He assumed the senior role at A&D in 2006 and co-founded TAG in 2012. Simon brings decades of industry knowledge and deep customer relationships to the group.

Colin was appointed as Director in 2009 to manage the Bibury and Dursley outlets. He brings strong operational leadership and extensive knowledge of the Cotswolds and Gloucestershire agricultural community.

Tom has 20 years in agricultural machinery sales. After graduating from Harper Adams in Agricultural Engineering, he worked with John Deere and in New Zealand before taking up senior dealership roles. He joined TAG in 2023 and leads our agricultural sales team.

Over 20 years in the Ag-Tech & Machinery industry. After leading software development at Shearwell Data, he spent 10 years in product support & dealer development roles at John Deere, joining TAG in 2015. Matt now leads our technology, operations and aftermarket teams.

After graduating in Management from the Welsh Agricultural College in 1990, Matthew has spent his career in the agricultural sector. With 18 years experience within John Deere dealerships, Matthew joined TAG as Branch Manager of Narberth in 2012 and was appointed as Director in 2017

With over two decades in the agricultural machinery industry, Richard oversees TAG’s after-sales service operations. He has been instrumental in driving technician efficiency and implementing digital timesheeting across all depots.

Bringing years of management experience in the supply of parts to Agricultural & Grounds Care customers. From a 6R 250 tractor filter to an 1175 combine bearing, there isn’t a part Paul can’t find!